1Life aired a new TVC to promote its Generational Wealth Plan that allows clients to tailor a combination of life, funeral, disability and dread disease cover in one plan, from as little as R200 per month. 1Life stated that to build generational wealth, “… people need the right combo of cover”. The ad showed a young girl explaining her parents’ tailored plan and if anything were to happen to them, their family’s dream for their future still lives on.
