Metropolitan GetUp aired a new TVC to promote its Funeral Fusion product, which merges the benefits of multiple funeral policies into one ‘cohesive’ solution. Metropolitan GetUp commissioned the Youth Content Collective (YCC) to produce the TVC and a series of ‘digital assets’ including images to be used on their social media. Metropolitan said it was looking for imagery that embodied the youthful vibrancy, optimism and complexity of GetUp’s customers. Metropolitan called on South African businesses to give the YCC an opportunity and make a difference in the lives of talented young individuals.
