Metropolitan aired a radio ad to promote its funeral plans. The ad told a story of Thandeka’s funeral, held exactly as she wanted it to be. Thandeka loved flowers and her family celebrated her with a floral send-off. This was made possible by her Metropolitan funeral plan, that ensured she was remembered the way “that’s truly her”. In addition, her family was able to conveniently claim over WhatsApp. Metropolitan prompted people to visit their website to build their personal funeral plan.
