FNB’s eBucks rewards program received seven awards at the 2023 South African Loyalty Awards. These awards include Best Programme of the Year in Financial Services, Best Partnership Programme, Best Loyalty Program with the Biggest Impact on SA Consumer Behaviour, Best Long-Term Loyalty Programme, Best Short-Term Loyalty Marketing Campaign, Most Innovative use of Technology and Loyalty Team of the Year. The eBucks program has paid out R20 billion since its inception and is known for its innovative approach to rewarding customers. It offers benefits that help customers better manage their money, especially in challenging economic times.
