Statista’s 2024 data reveals that 98.7% of South Africans access the internet via mobile phones, prompting Pepkor, a prominent retailer in Southern Africa, to launch +more, a digital loyalty program spanning over 5 000 stores. Barbara-Jeanne Slazus, head of loyalty at Pepkor, emphasizes the program’s significance in aiding consumers amidst economic challenges, stating that +more aims to provide unbeatable value across retail brands. The program offers exclusive deals, personalised data and airtime offers and the chance to win weekly cash prizes. Notably, +more stands out for its fully digital nature, accessible via various channels, aligning with South Africans’ preference for convenient rewards. Pepkor’s extensive retail network facilitates seamless integration of +more across physical and digital touchpoints, with continuous enhancements planned to drive engagement and foster long-term loyalty amidst financial pressures.
