Hollard Insurance Group has unveiled plans to reposition its brand, seeking to expand its presence across10 African markets through Hollard International and partnerships with Tokio Marine. Hollard Group chief marketing officer Hazel Chimhandamba highlighted that the rebranding aims to empower intermediaries and enhance customer engagement, with a focus on human interaction. To support the rebranding effort, Hollard launched a new brand campaign titled “Insure your unsure”. According to Chimhandamba , the campaign seeks to reshape the insurance landscape by removing negative perceptions and focusing on customer engagement by making insurance more accessible. Hollard’s expansion includes markets such as Mozambique, Namibia and Kenya, offering both short- and long-term solutions.
