South African fintech Happy Pay has partnered with Edgars to provide a buy now, pay later option for Edgars’ online shoppers. This partnership adds to Happy Pay’s growing list of retailers, including HiFi Corp, Incredible Connection and Dermalogica. Happy Pay Co-founder Patrick Postrehovsky highlighted the benefits for retailers, including increased customer reach, larger basket sizes and improved conversion rates. The announcement follows Happy Pay’s successful pre-seed funding round, raising $1.8 million (R32 million) from investors such as E4E Africa and 4Di Capital. Happy Pay CEO Wesley Billett announced plans to use the funding to expand product offerings and cater to the growing demand for buy now, pay later options.
