AVBOB aired a new TVC to promote its Cashback Funeral Plan, beginning the ad with an attention-grabbing device. The ad stated that AVBOB is giving cash back to its policyholders. In addition, if the premium payer is claim-free for five consecutive years, AVBOB will give the client the fifth year of premiums back in cash. AVBOB is sticking to its new “no-frills” approach to TVCs, by only stating what it calls “…the facts”.
