FNB has unveiled a unique airport advertising campaign featuring large, glowing hanging cubes at O.R. Tambo International Airport, Cape Town International Airport and King Shaka International Airport. The 3×3-metre cubes, wrapped with FNB’s messaging, aim to move away from traditional hanging banners, providing a more bespoke, impactful and interactive advertising experience. The creative process, from brainstorming to installation, took six months, with the engineering of the cubes focused on safety and visual appeal. The unique format has garnered attention and excitement, completing the airport takeover with installations at all three airports.
