Capitec’s new digital channel, MoneyUp Chat, aims to put digital literacy firmly inside financial literacy education. The channel provides free financial literacy short courses via a Bot named Moola. CX Innovation firm Helm designed the Bot together with Capitec, to help guide users through complex topics like budgeting, compound interest and inflation. Helm said, “Digital literacy is… critical in helping South Africans keep their money safe”. Anyone with WhatsApp can use Capitec’s MoneyUp Chat, housed under its Live Better financial education programme.
