Building on the momentum of its “Best Life” campaign in 2023, Coronation has launched a new brand campaign titled “Invest Early, You’ll be so Happy You Did.” The campaign aims to inspire South Africans to invest for the long term, highlighting the joy that comes from attaining financial freedom through early investment. Set against the remastered 1960s classic “Cry to Me” song, the TV commercial features several heartwarming moments such as a son revealing a new home to his mother and a father providing his daughter with her dream wedding. The campaign is broadcast on TV and radio, supported by out-of-home advertising and a PR campaign sharing insights on goal setting and early investment benefits.
