TymeBank has appointed The Odd Number as its new brand and creative partner, effective from 01 September 2023. With its ambitions of being among the top three banks in the country, TymeBank reviewed its creative strategy to align with its evolving objectives. The bank’s unique and witty brand tone has contributed to its success, with 7.3 million customers and The Odd Number will work collaboratively to maintain this authenticity while positioning TymeBank as a more aspirational brand. The agency will handle the bank’s brand and creative strategy, creative production and retail strategy and development.
