Santam has unveiled a new brand repositioning, introducing “Living in the moment, not in the worry” as a new brand message, highlighting a shift towards being a business for the future and customer-centric. Santam head of brand Nondumiso Mabece said the rebrand is part of a renewed drive to make the company future-fit, focusing on customer needs and growth across various segments. Despite its long-standing legacy, Santam added that it aims to remain relevant in a modern era with advanced data analytics and customer insights to maintain its leadership in the industry.
