MiWay Blink has partnered with podcast “Cnr Juta and De Beer” to engage with the Gen Z audience. The podcast, hosted by Lwazi Madonsela, explores street culture and features young entrepreneurs sharing their experiences and insights. By sponsoring 10 episodes, MiWay Blink aims to connect with Gen Zers who prefer non-traditional communication channels. The partnership aligns with Gen Z’s desire for authentic and creative content and covers topics like fintech, urban culture, personal finance, and business. The podcast episodes will be released weekly over an eight-week period.
