Home Brand Activity Avbob aims to boost literacy with the Road to Literacy campaign

Avbob aims to boost literacy with the Road to Literacy campaign

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The Avbob Road to Literacy campaign, launched in 2022, is expanding its reach this year by providing 500 mobile trolley libraries to underserved schools in South Africa. These libraries, each valued at R65 000, are stocked with 500 age-appropriate books tailored to the CAPS curriculum, with Oxford University Press Southern Africa (OUPSA) contributing a total of 250 000 books. Nominations for schools and educational NPOs opened on 12 February 2024 and closed on 30 March 2024, allowing the public to support deserving institutions. The initiative aims to address the literacy crisis in South Africa, where many Grade 1 learners struggle with basic literacy skills. Winners will be announced on 13 June 2024, marking a significant step toward fostering language development and literacy skills among young learners.