African Bank has unveiled a refreshed corporate identity (CI) as part of its Excelerate25 strategy, featuring a revamped logo and a new campaign message, “African Bank backs you.” Africanbank Group chief marketing officer Sbusiso Kumalo said that the CI update demonstrates the bank’s commitment to its core values and communities served, aligning with its growth journey towards a more diversified financial ecosystem, following the merger of Africanbank, Grindrod Bank and Ubank.
