The Hollard Group has made a significant strategic investment in Simply, a digital insurance disruptor, to support its mission of providing more affordable life insurance options. Simply, founded in 2016, aims to improve access to crucial protection like life, disability and funeral cover by offering flexible, value-driven policies through technology and design. The company has expanded its offerings from individual policies to SMEs and brokers. Simply’s unique approach involves providing combined benefits paid for by employers, leading to higher customer retention rates and more options. The investment from Hollard, known for backing innovative digital insurers like Dotsure and Naked, will facilitate Simply’s expansion by utilizing Hollard’s underwriting expertise and distribution networks. This strategic partnership aims to use technology to make insurance more accessible and protect more people’s financial futures.
